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 SUPERIOR SENIOR CARE NAMED FINALIST IN ARKANSAS BUSINESS OF THE YEAR AWARDS Superior Senior Care has been named a finalist in Arkansas Business Magazine’s “Arkansas Business of the Year Awards” competition. The company was nominated in Category II for businesses with 26-75 employees. Superior Senior Care is the only Northeast Arkansas business nominated in this year’s competition. Other finalists in the category include Competitive Cyclist, Flake & Kelley Commercial Real Estate, Rivertowne BBQ and Mitchell Communications Group in northwest Arkansas. Superior Senior Care recently celebrated its 25th year in business. The company, started by partners Rita Hurst and Joe Pascual in 1985 created a service providing caregiving assistance to seniors who wanted to stay in their homes either because they didn’t need full time care, or just weren’t comfortable leaving their homes to live in a residential care facility. At that time, it was a rare family that could afford to pay for at-home care because Medicare was not covering that option. Hurst and Pascual saw a developing market that needed to be served. They also knew that nursing homes would not be able to handle the burden of an exploding senior population as baby boomers began to reach retirement age. They opened a one-room office with one desk and one phone in Hot Springs. Over the last twenty-five years, the market has grown dramatically. After serving the Hot Springs market well for a short time, the two entrepreneurs made a new plan – they would open one office at a time in other heavily senior populated cities across the state. They would get each office up and running efficiently and successfully before opening the next. This conservative, diligent approach was difficult at times to follow, but began to reap rewards quickly as each office opened.
The Jonesboro office opened in 1994 and is now a franchise owned and operated by Terry and Ruth Cullum of Jonesboro. The Cullums have grown their franchise by opening offices in Mountain Home, Batesville and Paragould. Since Superior Senior Care opened in 1985, they have grown quite a bit. The company now has fourteen offices across the state of Arkansas. They serve 2000+ seniors with an administrative staff of 51, a nursing staff of 22 and more than 1300 caregivers referred for employment. In 2010 revenues were up by an astounding 24.8%. The company is currently the only nationally accredited caregiver registry in the state of Arkansas. In order to serve a larger market of seniors, the company pushed for the introduction of legislation in 1999 at the Arkansas General Assembly that would increase access to in-home care services 24 hours a day, 7 days a week and be covered by Medicaid. The legislation passed and has resulted in more than 3000 additional families in Arkansas being able to provide their loved ones with the care they so desperately needed. The Arkansas Business of the Year Awards were created in 1988 to honor the work of executives and businesses both in for profit and non-profit sectors. This year’s black tie optional ceremony will take place on February 22, 2011 at the Statehouse Convention Center in Little Rock starting at 5:30 p.m.[+] add comment |